Digital Marketing With Attitude
About Katarina Danks
I’m a digital marketing specialist with over 10 years of experience helping small businesses succeed online. My background is pretty unconventional, but great stories never came from being normal. Starting at age 16, I spent 15 years performing as a circus artist around North America and Europe. This taught me more than just capturing attention and connecting with audiences; I apply everything I’ve learned in the performing arts to being an entrepreneur. I also co-founded Melody Lane Performing Arts Center in Cape Coral, Florida in 2016, combining my passion for teaching with running a business.
I’ve been building websites since 2013. Since then, I’ve taught myself everything from building websites to running online ads and building brand recognition through in-person and digital cross-promotions. I’ve worked with all kinds of organizations—universities, nonprofits, arts groups, and car dealership marketing agencies—before deciding to leave corporate America and continue working freelance.
In 2022, after earning my MBA, I launched No Trace Marketing with the goal of helping small businesses and professionals create simple, effective websites that convert while also being simple to maintain and update.
What I Believe
Everyone deserves access to information online. Every business has its own personality that should shine through. I help companies make smart decisions towards their integrated digital marketing while being honest, real, and mindful of their impact on people and the planet. Digital marketing has the powerful potential to be sustainable, waste-free, and accessible to everyone.
I’m here to help you build a strong and authentic online presence that connects you with the right customers.
In my happy place: Moriah Harbour on Flip Flop 🛥️
My Motto:
Have Courage
to take risks and try new things in your business you’ve never considered.
Be Kind
to yourself, your people, community, strangers, and the planet.
“…to find the best in others; to leave the world a bit better, whether by a healthy child, a garden patch or a redeemed social condition; to know even one life has breathed easier because you have lived. This is to have succeeded!”
-Ralph Waldo Emerson
What Makes Me Special?
What you see is what you get. I am a one-woman show (for now) with a unique skillset who likes to keep things simple but effective. My objective is to provide the maximum benefit from my services with minimal distration to your business organization, operations, or budget.
If you are searching for an adaptive consultant or developer who puts less into the sales pitch and more into the end product, I’d love to show you the type of expertise I am known for.
Brand Precision
For me, a brand is more than storytelling; it’s the truth you tell yourself everyday in the fine details of everything. Like oxygen, a business needs clean air to survive today in a world with so much noise and clutter.
Transparent Pricing
I am here to make your life easier, not more difficult. My partnership with clients is a collaborative effort, including establishing a proper proposal and budget.
Customer-Oriented
Your business depends on successful conversions, so customers should be able to depend on you. Using and listening to data on the front-end can help set the right expectations on the user end.
Integrated Communications
Your website is an influential aspect of brand perception, customer experience, and market share – it should operate as a nucleus to all other marketing objectives strategies.
Out-of-the-Box
I am an ambitious thinker and enjoy questioning boundaries by providing effective solutions that may be out of a business’s comfort zone.
Sustainable
A lean startup method gives you the place and space to question every decision you make in your business model. A digital marketer can integrate those decisions into the thread of your digital strategy to monitor and improve performance longevity.